Packaging and Merchandising Design Task 2
Siam Siew Yong 0358399
Bachelor of Design in Creative Media | Taylor’s Design School | Taylor’s University
Bachelor of Design in Creative Media | Taylor’s Design School | Taylor’s University
Instruction
List of Content
- Task 2
- Feedback
- Reflection
Task 2
Requirement:
Smile Surprise (Miniature Toiletries)
Company Name: Smile Surprise
Product: Gift packs of miniature toiletry items (e.g., shampoo, conditioner,
body wash, deodorant).
Target Market: A younger generation who want to give inexpensive presents to
friends.
Core Values: Products are produced with great concern for the environment.
The packaging must focus on the 3R's: reduce, reuse and recycle.
Packaging Goal: Design an innovative gift pack capable of holding a varying
range of miniature toiletries.
The packaging must:
Showcase the products and the concept of choice.
Securely deliver the product from factory to home without damage.
Retain shelf appeal and have a clear, attractive brand identity.
Consider the end of life of the packaging, focusing on the 3 R's.
Branding Goal: Design a logo that appeals to a younger generation.
We choose brief 2, which is to design a miniature gift box for the brand
'Smile Surprise' and it is to attract younger generation.
Here's my group member's detail
As I'm the group leader, I assigned the task for them. And I'm doing the branding element.
After my group member completed the moodboard, I started to sketch and
visualize the logo first.
We decided to choose spring as the concept for this brand.
Here's the short proposal written by me.
For the younger generation (Gen Z and students), life is fast-paced, often
stressful, and heavily scheduled. Smile Surprise introduces a gift pack of
miniature toiletries designed not just for physical hygiene, but for
emotional rejuvenation.
The concept borrows from the seasonal transition of Spring—the ultimate
natural symbol of a fresh start, energy, and joy. By translating the sensory
elements of Spring into personal care items, this gift pack acts as a
tangible "pocketful of sunshine" that a young consumer can affordably give
to a friend to brighten their day.
And my logo mark was derived by the alphabet 'E' and 'S', and combined them to
look like a symbol of flower--that represent the spring.
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| fig 1.1 logo sketches |
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| fig 1.2 finalise the logo |
The final logotype I chose was Montserrat Alternates Bold, and my logomark was derived from the alphabet 'E' and 'S' of this font family.
Besides, I also developed some branding icons/patterns for the brand like the
wave which means the spring breeze, butterfly, flower, sun and soft shoot.
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| fig 1.3 design the icons |
Here's our final branding element.
Based on the feedback from Mr. Shamsul, the concept has been approved. He
advised me to ensure consistency in the stroke weight throughout the design to
maintain a cohesive and professional visual identity.
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| fig 1.4 final branding elements |
After I completed the branding elements, I sent the ai file to the group and
assigned them the task to work on the digital label design.
Me and Jing En will be worked on the bottle mockup, and Ummehani and Lana will
work on the box design.
Besides, Jing En and Lana also helped to decide the box and bottle size.
Bottle size: H 9.5cm x Diameter 3.2cm
Label width: 11cm
And the box size:
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| fig 1.5 dieline of box |
For the bottle packaging, four product variants were designed with a
consistent layout and information hierarchy to create a unified brand
identity. Different colors and icons are applied to each variant to
distinguish the products and communicate their individual functions while
preserving visual consistency across the product range.
The final products would be Sunny Shine Shampoo, Petal Soft Conditioner,
Breeze Flow Body Wash, Flutter Fresh Deodorant.
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fig 1.7 patterns apply to bottle |
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| fig 1.9 process of bottle packaging |
Final label design for bottle
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| fig 1.10 product 1 |
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| fig 1.11 product 2 |
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| fig 1.12 product 3 |
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| fig 1.13 product 4 |
After that, I created a series of digital mockups to visualize how the
packaging design would appear in a real-world context. The mockups
provide a realistic representation of the product and help visualize how the
four packaging variants work together as a cohesive product line.
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| fig 1.14 mock-up of product 1 |
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| fig 1.15 mock-up of product 2 |
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| fig 1.16 mock-up of product 3 |
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| fig 1.17 mock-up of product 4 |
And the box design was created by my groupmate.
Here's the final label design for the box.
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| fig 1.18 final label design of box |
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| fig 1.19 final label design of box |
Feedback
Week 8: -
Week 9: absent
Week 10: The branding elements were approved. However, pls ensure that all icons maintain a consistent stroke weight throughout the design system. This refinement will help create a more cohesive visual language and strengthen the overall brand identity.
Week 10 advanced feedback: The bottle label looks acceptable; however, please ensure the text is clear and legible. Can try to change the text color on the bottle label to white.
Reflection
This project helped me understand the importance of consistency in branding, especially in maintaining a unified visual system across logos, icons, and packaging. Feedback from Mr. Shamsul highlighted the need for consistent stroke weight and clearer typography, which improved the overall quality and clarity of my design.
Through developing the bottle packaging and digital mockups, I also learned how to translate branding into real product applications and ensure a cohesive product line.
In terms of teamwork, I faced some challenges as not all group members completed their tasks punctually, which affected the workflow and required better coordination and time management.
Overall, this project strengthened my branding design skills, attention to detail, and ability to handle real project constraints.
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