Creative Brand Strategy Task 1

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Creative Brand Strategy Task 1
Siam Siew Yong 0358399
Bachelor of Design in Creative Media | Taylor’s Design School | Taylor’s University

Instruction

module information

 
project brief

Lectures

WEEK 1

 
week 1 lecture slide

In week 1, Mr Max has given us the briefing of module information and what we gonna do this semester. He also briefing us the project brief--about collaborate with Taylor Counselling Services and create a design outcome with a theme of mental health. 

Mr Max also gave us the references of some mental health campaign or services website. He also mentioned us that we have to decide the direction of our project in next week.


WEEK 2

week 2 lecture slide

Week 2 lectures
1.Explain what brand strategy means.
2.Identify the basic components of brand strategy.
3.Understand how strategy guides brand identity.
4.Analyse an existing mental health campaign as a case study.
5.Know what to write down when studying a case study.
6.Begin connecting your case study research to your own campaign direction.

In this week, we also required to complete the case study by following the format given.
I prefer to choose WhatsUpWithEveryone as the main case study.


WEEK 3

week 3 lecture slide
In week 3, we required to complete our campaign proposal by following the format provided by Mr Max. After I completed it, I consulted with Mr Max and get the feedback to improve my project.
  • Make sure u have the mock up of all ur output in final project, and no need all the output u need to do(bcs too much), decide what u want. 
  • Use the word that u can find the research easily, decide the visual style u want, and choose a better tagline
I did the correction before week 4.


WEEK 4

week 4 lecture slide

Task 1

In week 2, I have done my case study and submit in pdf form.
The name of my case study: What's Up With Everyone, https://whatsupwitheveryone.com/ << website link

case study in pdf

After getting feedback from Mr Max, I started to work on my presentation slide.
The presentation slide should include: Part A- Case study, Part B: Situation Analysis that includes my own campaign



Feedback

Week 1: Idea of hermit crab and topic of emotion burnout in uni students approved. 
Week 2: Do the case study and submit by week 2 Tuesday.
Week 3: Specific feedback-Make sure u have the mock up of all ur output in final project, and no need all the output u need to do(bcs too much), decide what u want. Use the word that u can find the research easily, decide the visual style u want, and choose a better tagline
Week 4: The whole idea accepted, but the campaign name need to decide a better one. The brand name -The Shore accepted.
Week 5: Done our task 1 presentation.







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