Design Principles Task 1
Week 01-Week 03
Siam Siew Yong 0358399
Bachelor of Design in Creative Media | Taylor’s Design School | Taylor’s University
INSTRUCTION
Task 1
Objective: to explore the various design principles taught in the module and
observe works of design to apply our knowledge.
Design Principles
Gestalt Theory: an approach or idea that emphasizes how people perceive visuals and wholes rather than just individual parts
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| fig 1.1 gestalt theory example |
Contrast: the use of opposing elements such as color, shape, size or texture, to create visual interest and emphasize content
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| fig 1.2 contrast example |
Balance: visual distribution of elements to create stability and harmony, achieved through symmetrical and asymmetrical
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| fig 1.3 balance example |
Emphasis: to creating a focal point by making a specific element stand out through color, shapes, size, or value
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| fig 1.4 emphasis example |
Repetition: using the same elements consistently to reinforce the theme and enhance the visual rhythm
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| fig 1.5 repetition example |
Movement: to guide the viewer’s eye through a composition using lines, shapes, colors, or patterns to create a sense of direction and flow
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| fig 1.6 movement example |
Harmony: elements complement each other through similarity in color, shape, texture, or style to create a visually pleasing composition
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| fig 1.7 harmony example |
Unity: elements work together cohesively, giving a sense of completeness and consistency, even if they are different in form or style
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| fig 1.8 unity example |
In short, harmony is about visual compatibility, while unity is about overall coherence.
Symbol: visual representation of an idea, object, or concept
eg: light bulb represents idea
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| fig 1.9 symbol example |
Word & Image: combination of text and visuals to create a cohesive and meaningful composition
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| fig 1.10 word & image example |
Chosen Art
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| Title- 'Through the Groves'- Artists- Hari & Deepti year- 2024 December size- 2000 x 1635 px All images courtesy of Heron Arts sources- colossal website |
Hari & Deepti, a talented husband-and-wife duo from Mumbai, creates stunning works of art using cut and layered paper. Their unique style brings intricate narratives to life, illuminated with soft LED lights that add a dreamy, almost magical quality to their work. This particular piece caught my eye because of its depth and warm color palette, glowing ambiance. The way they use light and shadow to enhance storytelling makes their work visually stunning, deeply emotional, and immersive.
Several design principles contribute to the compelling nature of this artwork:
Balance – The elements are arranged symmetrically, creating a sense of stability. The figures are positioned at the center, surrounded evenly by trees, making the composition feel well-grounded.
Repetition – The identical trees, consistently placed throughout the scene, create a rhythmic flow and a sense of unity that ties the whole piece together.
Emphasis – The small human figures in the middle naturally draw the viewer’s attention. Their contrast against the dense tree arrangement makes them the focal point of the composition.
Contrast – The striking difference between the dark silhouetted elements and the glowing orange background enhances the drama of the scene. The interplay of light and shadow makes the composition more engaging.
Depth and Layering – The use of multiple layers of paper gives the piece a three-dimensional effect. This makes the scene feel alive, as if one could step right into it.
Overall, Hari & Deepti’s work is a perfect blend of craftsmanship, storytelling, and innovative use of light. Their ability to transform simple paper into immersive, glowing landscapes is nothing short of magical.
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Week 2: Add more sentences to make the write-up more complete.
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